I thought I had seen the evolution of the vending machine hit its pinnacle yesterday when I managed to buy Moroccan Chicken with Herbed Couscous from our brand new Fresh Direct machine in our company café. (Under 500 calories, and ready in under 3 minutes! I love technology!) But alas, today the Standard hotel has shown me that there's no price too high, no fit too tricky, that you can't sell literally anything from a vending machine...and somehow make it seriously cool.
Through a partnership with the Standard, Quicksilver is reissuing its original boardshorts from the '70s and '80s (but with modern fits and fabric) and selling them and the above bikini in boardshort/bikini vending machines that will be located poolside at the Standard hotels, in Standard boutiques, and online.
We've now seen sex toys, microwaveable meals, and bathing suits sold this way, and it begs the question: what else could be sold in hospitality vending machines?
Dare and the world always yields. If it beats you sometimes, dare it again and again and it will succumb. Do you think so?
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