Walking up and down Atlantic Avenue in Brooklyn, you will find great restaurants and stores. Now, there's a new player in town bringing modularity to the masses. Pop-up store Module R, the sister brand of A.R.T., is all about everything modular.
The story behind A.R.T. and Module R: Donald Rattner, an architect here in the Big Apple came up with the concept back in March. He wanted people to find a new way to think, create, and collect contemporary art. That idea spawned into the Module R shop, which not only sells modular art, but also offers over 52 modular products fit for any space. Modular clocks, candleholders, or shelving units anyone?
I don't know about you, but I'm a modular fanatic. As someone who thrives on changing my environment to keep things fresh and new, I was in heaven in this shop. "We liked the idea of creating a venue where people could find modular art and design all in one place," Rattner said. An artist and curator as well, Rattner, along with Aimee Morris, showed me around. I really had to keep my hands to myself--I just wanted to stay there and play all day! Rattner is so passionate about his own art and the art of others as well as being Brooklyn-based (the store is set within a fun, Brooklyn design district).
Here are some of my favorite items:
Here, Aimee and Donald stand beside a cube-like piece of art, where the blocks come out so that the design could be changed.

The Palace tableware set. A great gifts for architects, no?

Just one of the many tapestries, with a series of felt modules shown here. You could mix and match them to create custom wall art.

Gideon Dagan Design's Puzzle Wine Rack

A chair from Artek that morphs into other shapes. And yes, the chair is comfortable!

And different options for room dividers...
This one is made from recycled double-wall cardboard

Here's another checkerboard-type of design

And another...so many options!

Want more? Module R, located at 400 Atlantic Avenue, will be opened through January 9th.
And the cute holiday tagline: "Tis the season to be modular!"